DSP, AMC & Meta
AMC conversion paths
Conversion Path shows sequences of advertising touchpoints associated with purchases, such as SP → SB or SP → DSP.
How to use this page
Open DSP Report → Conversion Path. Choose the monthly or weekly view and period offered.
Use the sorting and start/end group filters where shown to focus the path table.
Compare paths using purchases, sales, users, cost and new-to-brand metrics that are present. Consider both volume and efficiency.
Use the path as an attribution view of the available AMC data; do not add it to other report totals as if it were incremental sales.