DSP, AMC & Meta
DSP brand halo
Separate promoted-product outcomes from other products attributed as brand halo.
How to use this page
Expand DSP Report → Brand Halo and select the period.
Choose the orders to include in the analysis.
Compare Advertised ASIN (Promoted), Other products (Brand halo), and Halo share of sales.
Inspect the available detail rows and purchase counts. Use the same order selection when comparing with DSP Orders.