Reference & help

Metric glossary

Understand the labels used across reports. Check the source, period and included channels before comparing.

For new users

Metric definitions

ASIN / Parent / Child: Amazon product identifier; parent = product family, child = sellable variant.
SKU: Seller-defined stock identifier.
Sales / Ads Sale: Sales is the business-sales figure; Ads Sale is advertising-attributed sales for the selected source.
SP / SB / SD / SA: Sponsored Products / Sponsored Brands / Sponsored Display; SA groups sponsored advertising.
DSP / AMC: Demand-Side Platform / Amazon Marketing Cloud.
ROAS / ACOS: Common ad definitions: attributed ad sales ÷ ad spend; ad spend ÷ attributed ad sales × 100.
TACOS / TROAS: Total advertising cost ÷ business sales × 100; business sales ÷ total advertising cost. Confirm included channels.
Total ACOS: Dashboard wording for the overall spend-to-sales ratio. Other pages may use different scopes: check labels.
IMP / CTR / CPC: Impressions; clicks ÷ impressions × 100; spend ÷ clicks.
Session / PVR: Sessions measure visits in the business source; PVR = page views ÷ sessions.
UCV / CVR: Business and ad conversion measures use different denominators. Check whether the report uses units/orders per session or purchases per click.
YoY / MoM: Year-over-year / month-over-month comparison.
FBA / Days of cover: Fulfilment by Amazon; estimated days covered by stock at the selected sales rate.
New-to-brand / NTB: The source platform’s new-to-brand customer measure, within its measurement rules.